Susan Willemsen, President
Prior to founding The Siren Group Inc. in 2001, she was vice president of consumer marketing and business development in the Toronto office of a multinational public relations agency where she spent eight years. Prior to that, she spent four years at an agency specializing in consumer PR; managing retail, fashion, beautycare and food and beverage clients. With close to 20 years of public relations and marketing experience spanning the lifestyle sectors, Susan gleaned an insider’s view of fashion, media and the creative industries through her years as a model, both in print and on the international catwalk. In addition, she worked in the UK music industry, in talent management and artist publicity.
Susan has spearheaded numerous award-winning programs, including the International Public Relations Association’s Golden World Trophy, the International Association of Business Communicators’ Silver Leaf and Gold Quill Awards, among others. Experienced in writing, editing, strategy development, creative direction, special events management and media relations, she has volunteered both as Event Co-Chair and Chair of Public Relations for Fashion Cares (Canada’s largest annual fundraiser benefiting the AIDS Committee of Toronto) for which she was awarded the Canadian Public Relations Society’s Community Service Award.
She currently sits on the Board of Fashion Group International (FGI) Toronto as chair of programming and communications.
Susan’s passions are food, wine, fitness and travel. She studied at the Cordon Bleu School in the UK, followed by studies at the Wine & Spirit Education Trust in the UK.