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who gives clients the language they need to speak confidently and authentically about their brand, initiative, service, or cause; identifies opportunities to build brand visibility, and ensures multi-platform media exposure. With a background in journalism, deep experience in entertainment and media, and a firm footing in such diverse worlds as sustainability, politics and design, Anne is a trusted advisor to whomever she works with, whether an organization, an individual or a cause.
Recent projects include building a “green” sponsorship program for Ontario Power Generation, promoting Plug and Drive, Ontario’s electric car initiative and as The Siren Group Inc., re-launching Fight Network, executing a national media relations strategy for Siemens’ Sustainable Cities Challenge, creating profile for venture capitalist and author Tom Rand (Kick the Fossil Fuel Habit) and launching Planet Traveler, the “greenest hotel in North America” in downtown Toronto.
From 2005-07, Anne advised Ontario’s Minister of the Environment on communications during which time she worked with Loblaw’s to kick-start the plastic bag fee, introduced bottle return at Ontario’s LCBO and launched the Flick Off campaign with Virgin, Roots, Muchmusic and Environmental Defense.
In 2003-04, she headed up public relations for Toront03 Alliance, a post-SARS emergency marketing initiative formed to help regenerate Toronto’s tourism economy with high profile projects funded by Toront03 (Rolling Stones Concert for Toronto, Conan O’Brian in Toronto).
From 1994 to 2002, Anne’s principal industry was entertainment. As VP, Corporate Communications for Alliance Atlantis Communications, Anne managed all key media relationships and issues management. As VP, Communications and Publicity for Paragon Entertainment, she oversaw all corporate communications and program publicity for the public traded television producer/distributor and its feature film division HandMade Films.
Anne began her career as a reporter at Global Television News. Her writing has appeared in major publications including Chatelaine, Toronto Life and The Globe and Mail, among others.
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